Bookbuilding is undoubtedly one of the biggest challenges a firm can face when managing a Group Action. PwC studies reveal that 74% of total media spend is wasted, and more than half of advertising efforts have no measurable impact. However, through our proven methodology, we have achieved a higher ROI, enabling us to aggregate over 1.5 million claimants.
Did you know that emotionally charged or fame-driven campaigns are up to 6.5 times more effective than those relying solely on rational messages? We do. That’s why we specialise in creating brand-building campaigns that connect on a deeper emotional level. To engage claimants successfully, your marketing campaign must match the calibre of the companies your firm is challenging. Our Bookbuilding team comprises some of the top talents in the advertising industry.
We have partnered with leading Behavioural Science companies to leverage cutting-edge ad testing technologies. By determining in advance whether a campaign will be effective, we can avoid wasting time and money, allowing us to optimise campaigns for maximum impact and effectiveness. Barking up the wrong tree? Not anymore.
Combining emotional messaging with activation is our key to successful aggregation. Our AI tools provide critical insights, enabling data-driven decisions. We employ a strategic mix of paid media, advanced analytics, A/B testing, SEO, and engaging email campaigns. These efforts culminate in high-conversion landing pages with intuitive intake forms that streamline the claimant onboarding process.